What's the secret of selling with a killer property listing ad? It's simply telling the home buyer what they want to hear. In addition, your goal should be to sell the buyer by carefully making them curious enough to want to learn more about your property. Most home buyers will immediately want to know three things: the price, the location, and the number of bedrooms in the house.

Keep in mind that you do not want to give so much information that the qualified buyers are immediately able to eliminate your home from consideration (i.e. a selling ad that mentions "needs repairs" will probably be crossed off the list of a potential buyer). Many times, prospective buyers will end up purchasing a property quite different from what they have in mind. Therefore, your selling ad needs to draw them in enough to take a look at what you have to offer!

The number one rule to writing a good ad is to be direct and to-the-point. Leading with the home's selling price will immediately attract serious buyers to your ad. In addition to the selling price and terms, this first line should include the home’s location since many home buyers only skim through property listings looking for homes in areas of their liking. The key is to get them to come see the house for themselves. Many home sellers are wary of mentioning the desired selling price or area so early in their ad. It is important to remember that, in most circumstances, buyers will only look at houses within their price range and location. Again, you are ensuring that you are attracting only serious buyers.

The next phase of your ad is the descriptive qualities of the house itself. First, you should state how many bedrooms the house has. Next, make note of any garages, a backyard, a fence, or a quiet street. Also be sure to include anything that has been newly renovated or remodeled. This always appeals to potential buyers who like the idea of getting a new kitchen or bathroom, for example. Other nice features to mention are a patio or a fireplace. These amenities will further increase buyer interest in your property.

Do not state every feature you believe is wonderful about your home. What you think is great may not appeal someone else. For example, a home that is close to stores may be great for you, but it might signal a noisy neighborhood to some of your buyers. The last thing you want to do is clutter your ad space with information that will make buyers look past your ad to the next one! Your job is to get them to call. They will see all the fabulous features your home has to offer soon enough.

The most effective ads are those that are short, simple, and non-threatening. They fulfill the most important job of all-telling the buyer what they want to hear. Here are example of a strong online ad: